Business Development Representative



Job Summary

The Business Development Representative will play an important role in ensuring our sales pipeline is constantly filled with viable prospects. This individual will work side-by-side with WorkLife’s business development team and CEO to cultivate a list of mindset-aligned businesses that fit WorkLife’s target market. The ideal candidate will be experienced in and enjoy quickly identifying and navigating to the “right” person inside the businesses with whom we want to partner.





  • Identify C-level and Business Development networks using a variety of tools to identify:
    • The “right” person in the business to make the introduction for our sales team: Knowing how to connect and speak with Human Resources and C-suite levels to make the case for a different type of employee-benefit investment
    • Partners that can serve as referral partners
    • Individuals who may serve as ambassadors of our services
  • Research where potential prospects show up (e.g. what events are they attending and why)
  • Share context/information about contacts with business development to ensure informed approach to outreach
  • Detect mindset match companies (could be through direct research of the company or identifying convening groups where like-minded businesses come together, e.g. Conscious Capitalism
  • Identify and pursue Loan Program opportunities; coordinate with program staff to close
  • Demonstrate discipline to sales strategy (investment should fit the strategy; other organic activity may operate in tandem)



  • Create connections to reach the “right” person at prospective business/entity
    • Reach decision-makers and be able to transition them onto the business development team
    • Network in-person as needed
    • Seek connections via phone, email, and in-person
  • Connect with our services/products: Demonstrate product knowledge and ability to spark interest among potential leads
  • Seek companies that match WorkLife’s mindset and mission



  • Coordinate nurture campaign activity with marketing/communications
  • Initial follow up/outreach from events (processing business cards, scans), as needed
  • Monitor pipeline to ensure it is sufficient to meet sales goals



  • Manage early stages of sales cycle including:
    • Ensure leads are added to nurture campaigns at the appropriate point in the cycle
    • Draft/edit regular correspondence to suspects, prospects, etc.; completes top of box follow ups at set intervals
  • Moderate social media for Business Development (like, follow, etc.)
    • Preliminary introduction phone calls


Preferred Experience

  • At least 3-5 years of experience with lead generation and/or in sales support role
  • Experience working with HR partners; understanding of national workforce challenges, in particular those facing frontline workers
  • Professional and polished presentation and communication skills
  • Understanding of the B2B buying process, ideally in employee benefits
  • Experienced in and enjoys cold-calling and mining social media platforms like LinkedIn



WorkLife Partnership values the lived and learned experience of all candidates and is committed to creating a diverse and inclusive workforce. We encourage qualified candidates with all different experiences and backgrounds to apply.


Compensation and Benefits

This is a full-time, 90-day contract-to-hire position. Continued engagement will be contingent on both results and demonstrated ability to work collaboratively and effectively with WorkLife’s business development, account management, and program teams to advance our business goals.


This position will pay $55,000-$60,000 base and will include bonus potential per qualified stage during our sales pipeline (proposals) as well as incentives for closed sales.


To be considered for the Business Development Representative position please send your resume and qualifications as soon as possible. Recruitment will remain open until a qualified applicant is identified.


Employee Benefits

  • Health, dental, vision and life insurance
  • Vacation and sick time
  • Paid holidays
  • 401k (after one year)
  • Legal & identity protection services, short term disability, FSA and voluntary AD&D coverage also available
  • Semi-flexible schedule
  • Remote work


About WorkLife Partnership

WorkLife Partnership, founded in 2009, is a not-for-profit organization dedicated to economic equity and thriving workplaces in the U.S. WorkLife deploys its Resource Navigator services inside of business to minimize work disruptions, decrease absenteeism, improve workers’ financial stability, and ultimately increase employee retention and engagement by offering personalized, immediate, one-on-one assistance when workers need it most.  We are People Helping People Solve Real Problems. WorkLife’s services are available to over 200,000 workers in over 25 states across the country.


Our Core Values

Brave • Cultivating Potential • Calm Resilience • Enthusiastically Entrepreneurial • Data Storytellers • Connection